nike Stories - Carolina March
The Antitrust Suit That Scares the Hell Out of the NCAA...
...was filed almost three years ago by former UCLA basketball star Ed O’Bannon. It has since evolved into a class-action suit that is being handled by a high profile law firm. It is – at best – halfway through its torturous path through the court system. The plaintiffs allege that the NCAA and...
Kevin Durant's Backpack: Coming to a Nike Store Near You
Never one to miss a marketing opportunity, Nike says it will add a backpack to the Kevin Durant collection. Durant began wearing a backpack to post-game press conferences after a game in Denver when the team was trying to make a quick exit to the airport. Now he shows up after every contest...
We Are Not The Knights
At Texas, we've often said we're the Joneses but apparently we are not the Knights. Oregon is trying to wrestle the mantle of University with most bad ass facilities away from us with the new Howard Roark-designed Len Casanova Center, which will be privately funded through the philanthropy of...
New Nike-Tiger Woods Ad
It's going to run the next couple of days on the golf channel and ESPN in connection with their Masters coverage. And its a little bit creepy.
Nike U in Turmoil
10 weeks ago, Oregon played in the Rose Bowl as Pac 10 champions. Since their loss to Ohio State, the program has been in some kind of bizzaro parallel universe where every headline concerns a player arrest, a firing, or now a resignation. Mike Bellotti, the Duck AD and former head coach earlier...
Does Boston College Basketball Have The Worst Uniforms In The ACC?
Lost Letterman recently took a look at the worst men's basketball uniforms of programs from one of the six major conferences. Boston College's new Under Armour threads came in at #8 in the countdown. Here's the review: "Boston College has a rich basketball history from the days of it being coached...
In Defense of the Gray Jerseys
When Twitter went all, well, a-twitter about the fact that Nike was slapping Syracuse with gray jerseys, I'll admit...I was just as annoyed as everyone else in the Orange Empire. We've grown accustomed to Nike fitting us with all of their new digs every few years, and while many yearn for us to go...
Let's Go to the Videotape: Baseball Sells!
A while ago, we took a look at Mike Piazza's forays into the world of commercials. Of course, he is not the only MLB star to lend his face to a corporate endorsement. Baseball and commerce are both as American as apple pie, and as long as we've had professional players, we've seen them in...
Harrison Barnes Will Run You Over, and His New Uniform Means You Won't See Him Coming
I'm not one of those fans to toss in the towel in mid-October and say, "Hey, it's almost basketball season." But I've just spent three days in Chicago, so it's going to take me a minute to get back into the football swing of things, and hey, it's almost basketball season. Might as well put a few...
2011 Under Armour Cup: Week 1 Standings
The BC Interruption Under Armour Cup is back for its second consecutive season. Last season, one of Under Armour's three flagship athletic programs, the Auburn Tigers, came away with not only the 2011 BCS National Championship but also the inaugural BCI Under Armour Cup title. In a bit of sad news,...
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