Alabama passes UNC on Nike contract pay out
Nick Saban keeps paying off for Bama. He just netted the Tide $3.75 million on their new Nike contract, almost completely offsetting is $4 million plus salary.
over 1 year ago
InTheBleachers
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If this tells you anything ...
It’s that no matter how good your basketball program is, football is still king.
BC Interruption, SBN's Boston College Eagles blog
Nah
It tells you the shoe money being tossed about is only going to get worse. The fact that UNC was already pulling in more money than say, Texas, means it’s just a function of when the latest deal is signed.
(Although I have no idea why Adidas is throwing even more money around.)
Get worse?
I don’t follow the “get worse” portion of that. UNC has a bigger contract that say, Texas, for two reasons first is the volume of sports 28 vs 19 and second and most importantly because of the “team jordan” aspect of the school. Our basketball team gets more stuff than most schools and that lifts our women’s sports take because of title IX.
Brian can’t be easily dismissed as wrong because it used to be that basketball sorry schools didn’t get massive contracts because the money was spent on the basketball end. Nike was funneling cash to Duke, UNC, Georgetown, Michigan (pre-massive adidas buy) etc. This most recent round has seen football take a prominent role in things. I’m not sure why or how but Bama, with no viable basketball commodities passing UNC is a big deal.
Not a full shift but a sign that Nike is pumping their focus into college football, especially with Adidas gaining ground on the basketball side.
http://inthebleachers.net
by InTheBleachers on May 19, 2010 2:03 PM EDT up reply actions
Shoe companies have been moving to departmentwide contracts for awhile, however. UNC’s first blanket deal with Nike was ‘97 I think – although it wasn’t until 2000 that the Adidas contract with the soccer teams finally expired – and since then Nike’s been throwing money around based on whatever sport they’re pushing into at any given time. They may be making a bigger push into football to counter UnderArmour; they may just be outbidding Adidas for big schools. I don’t see this as a big earth-shatterring move that Alabama is getting a big payday. It’s just business as usual.
The “getting worse” is just my unease at college sports being too dependent on the whims of one big industry. The talk of big athletes being steered to schools based on who they have a shoe contract with is disturbing enough. There’s some undue influence that always bugs me.
There’s a reason why The Ohio State University brings in one of the highest total revenue figures in college sports, and it’s not based on Evan Turner or the strength of their basketball program. At tOSU, football brought in $51,810,607. Basketball just $11,434,841.
Even at a basketball first school like UNC and UConn, the Athletic Department generates more revenue from football than it does on basketball.
BC Interruption, SBN's Boston College Eagles blog
Oh, I Know
And the television contracts and corresponding ratings for football are much higher than basketball; always have been. I’m just saying it wasn’t any different when UNC had the top contract in college sports. They were always going to be surpassed by another school, and they in turn will probably leap frog a fair number of schools themselves when the contract next comes up for renewal.
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